An Xwork Framework · Johor Bahru + Singapore

Five Protocols.
One Coordinated
Intelligence Operation.

CODE/RAVEN is Xwork's proprietary marketing framework — five AI-powered protocols engineered to drive growth, command search, own social, convert leads, and build brands that last.

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Marketing Protocols

AI+

Human-Overseen Delivery

44%

Below Standalone Cost

JB/SG

Primary Markets

Marketing Protocols

Five instruments.
Built to dominate.

Every protocol is a dedicated system — not a generalist retainer — built to dominate its specific domain and integrate seamlessly with the others.

Protocol 01 · Paid Growth Engine

IGNITE

Google Ads + Meta Ads

Deploy capital with precision. AI-managed campaigns across Google and Meta — continuously optimized, with human strategy oversight at every turn.

Protocol 02 · Search Engine Dominance

RANK GENERAL

SEO + AI Search Visibility

Command search results and AI-generated answers. SEO + 4 monthly blog posts + visibility optimization for ChatGPT, Gemini, and Google AI Overviews.

Protocol 03 · Social Brand Engine

SIGNAL

Facebook + Instagram

10–12 posts per month across Facebook and Instagram. Content strategy, community management, and brand voice — consistently, professionally executed.

Protocol 04 · Lead Conversion System

PROSPECTOR

Email + Landing Pages + Pipeline

Email marketing, landing page optimization, lead scoring, and pipeline management — turning browsers into buyers through systematic conversion logic.

Protocol 05 · Creative & Web Studio

ATELIER

Creative Assets + Web Management

20 creative assets per month. Website management. Brand stewardship. The visual and digital layer that makes every other protocol land harder.

Bundle & Save

Up to 24% off

Stack protocols and save. Double Stack, Triple Stack, or Full Suite.

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Upgrade Ladder

Stack for scale.
Better by the bundle.

Every additional protocol you add costs less per protocol. Start with one, stack when ready.

Single Protocol

One Focus

CLASSIFIEDView Pricing →

Standard rate

Choose the one protocol that addresses your biggest current constraint. Most clients start from here.

Any 1 Protocol

Double Stack

Two Protocols

CLASSIFIEDView Pricing →

~12% off combined rate

The most common entry point for growth-stage businesses. Pair acquisition with conversion, or brand with search.

Any 2 Protocols

Command. Invoke. And summon.
Or call an audible.

Intelligent WhatsApp and Telegram agents that qualify leads, answer enquiries, and route the right conversations to the right people — automatically.

Most SMBs lose leads after business hours. A potential customer sends a WhatsApp message at 10pm and hears nothing until Monday. By then, they've moved on.

CODE/RAVEN's AI Automation Retainers eliminate that gap. Claude-powered agents that understand natural language — not just keywords — deployed on WhatsApp and Telegram, available 24/7, and integrated with your CRM and calendar from day one.

Built for Property Agents, F&B Operators, Retailers, Professional Services, and Clinics & Salons — with vertical-specific conversation flows designed for your exact enquiry patterns.

Explore AI Automation →

Starter

1 Workflow

CLASSIFIED

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1 core automation workflow
WhatsApp or Telegram agent
System handoff to your team
Monitoring, fixes & optimization

Growth

Up to 3 Workflows

CLASSIFIED

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Up to 3 automation workflows
Multi-channel: WhatsApp + Telegram
CRM integration (lead logging)
Reporting dashboards
Monthly optimization & reporting

Built for these verticals

Property Agents

F&B Operators

Retail & E-commerce

Professional Services

Clinics & Salons

The Method

Powered by agents.
Humans in the loop.

Every protocol is powered by a dedicated AI agent — and checked by an expert before it goes to your audience.

AI-Powered Execution

Dedicated AI agents handle the heavy lifting — research, drafting, optimization, reporting — at a pace and consistency no human team can match at this price point.

Human Strategy & QC

Every output passes through our QC gate before delivery. Strategy, tone, brand judgment, and client-context decisions stay human. AI does the execution; humans control the outcome.

Coordinated by Design

Each protocol is a node in a connected system. Content informs paid ads. Paid ads inform email. Email informs social. Everything feeds into one intelligent operating picture.

About CODE/RAVEN

Built by Xwork.
Time to get tactical.

CODE/RAVEN is the proprietary service framework of Xwork Digital Agency — a Johor Bahru-based digital marketing agency serving businesses in Malaysia and Singapore. Every protocol was designed from the ground up for the JB/SG B2B market, not adapted from a Western playbook.

◈

44–46% below standalone cost

Bundled AI-assisted delivery makes each protocol significantly cheaper than hiring individual specialists or agencies for the same scope.

◉

Johor Bahru + Singapore market

Strategy, content, and targeting built for the specific dynamics of the JB/SG corridor — not templates imported from abroad.

◎

No lock-in beyond minimum

Every protocol has a minimum commitment (3 or 6 months) to deliver meaningful results. After that, month-to-month. No penalties for scaling up or down.

Five Protocols. One Coordinated Intelligence Operation.

Five instruments.Built to dominate.

Stack for scale.Better by the bundle.

Command. Invoke. And summon.Or call an audible.

Powered by agents.Humans in the loop.

Built by Xwork.Time to get tactical.

Let's bring order tomarketing chaos.

Five Protocols.
One Coordinated
Intelligence Operation.

Five instruments.
Built to dominate.

Stack for scale.
Better by the bundle.

Command. Invoke. And summon.
Or call an audible.

Powered by agents.
Humans in the loop.

Built by Xwork.
Time to get tactical.

Let's bring order to
marketing chaos.